Welcome to SaddlebredShowcase… a new way to market your American Saddlebred, Roadsters and Show Ponies
This page and its links will give you a glimpse of what’s in store for buyers, sellers and breeders on SaddlebredShowcase.net. You may have heard of or seen or even visited or original sales website, MorganShowcase.com, the leading Morgan horse internet sales website for over 15 years. It’s on the tip of the tongue for many savvy Morgan horse owners and trainers across the country and enjoys top of mind awareness. MorganShowcase currently has nearly 10,000 followers on Facebook, and prominently appears on search engines at or near the top when people search “Morgan Horses for sale”. With our industry getting more and more reciprocal at horse shows and online, many people enjoy the benefits of owning more than one breed of horse. We have had many requests over the years to add our marketing savvy to a similar website so that American Saddlebreds, roadsters and ponies also have a centralized place to go to shop for horses or breeding stallions. This request has finally come to fruition in SaddlebredShowcase.net.
The first thing you might notice is that SaddlebredShowcase doesn’t look like any other listing site. That’s because it isn’t. We’re not just an internet “classifieds,” offering information and a link, but a true online showcase–an interactive system that’s designed to be a complete marketing tool for breeders and sellers. Here’s why:
No other medium offers so many exciting and interactive ways to see, read, or discover more about your Saddlebreds, Roadsters and Show Ponies. Features include:
Splash Page – Each horse has its own main page, which includes a photo, seller comments and description, and an easy-to-use navigation bar to connect viewers to the different features. It’s like having a website for every horse!
Video Clip – You can watch a video clip to see a horse in action.
Pedigree – Click the link and instantly see a complete pedigree of the horse, up to five generations.
Photo Gallery – See up to eight photos of the horse in full-color, fast-loading to your computer.
eMail Seller – You’ve seen your perfect Saddlebred, roadster or pony, and you can’t wait to contact the seller. Easy. Just click on the e-mail link, a message box will appear already addressed to the seller, ask your questions, click on the send button and your message is on its way with the horse’s name on the subject line so they know exactly who you’re interested in. Plus, each page delivers other vital information, such as phone numbers and a street address.
Farm Link – If the seller or breeder has a web site, this button will link you to it.
How the Site Works
On the home page you’ll find the categories of the horses listed for sale or standing at stud on this website. Jumping back to any page on the site is easy, just click the logo to return to our home page. All of the horses listed are cross-referenced in different sections based on relevance. Some may appear in more than one location, i.e. prospects that are both Fine Harness and Five-Gaited will be listed under both disciplines as well as the Prospects page.
Once you find a horse that interests you, click on that horse’s name to go to the horse’s own customized page. From there you can navigate to the different features (pedigree, photos, video).
All videos are hosted off-site through YouTube, Vimeo or other dedicated video media sites and are embedded in our SaddlebredShowcase listing pages. This is to insure compatibility across all platforms. If you have trouble loading and playing the videos, please call or e-mail firstname.lastname@example.org and we will try to help you through it. Many times it’s as simple as adjusting the preferences in your web browser, downloading an updated webbrowser or finding a wireless connection.
If you would like to list a horse on SaddlebredShowcase, please use the online submission form and it will allow you to attach photos, add video links, indicate if you are mailing some or all of these, complete your descriptive information and even pay safely online, or print an invoice to mail with your check.
Upon submission, each listing is vetted by our marketing team for grammar, punctuation, spelling and is fact-checked against the ASHA registry database for birthdates, pedigree, spellings and show records. Over 30 years of equine marketing expertise is at your disposal and our listings are frequently adjusted to help sell your horse.
Seller or Breeder?
Here’s why you should advertise on SaddlebredShowcase.net. The power of the internet, combined with the power of mass marketing–No product or service can be truly successful unless people know about it. This is especially true for the internet. A website can be an incredibly effective and persuasive sales tool once your customers find it. But they have to find it first. That’s why major internet companies like Yahoo® and Google® advertise in other mediums, such as print, radio and TV.
For this same reason, SaddlebredShowcase.net aggressively promotes and advertises our site. Our advertising plan features listings and/or ads in the official breed journal, plus a variety of show programs and relative websites. We also plan on promoting the site directly at events as the opportunity arises.
What does all this mean for you? High visibility. You don’t have to worry about customers finding your listing. We drive them to you. And we do it with a class and a style that creates excitement and a perception of higher value for your horse.
Features designed to make it easier and faster to sell–Think about how many times you’ve had to take time out of your busy schedule to make copies of your sales video and ship them to prospective buyers, only to get no reaction. Our downloadable video viewing feature can completely eliminate this problem. Just say: “Watch the video on SaddlebredShowcase.net,” and let the website do the rest.
The world is your audience–Magazines and other printed materials only reach those people who subscribe, who are at the point of purchase, or who are on the mailing list. The internet can literally reach the entire world, anywhere people can access an on-line connection. Even if you don’t consider the rest of the world as a potential customer base, isn’t it great to know that you’re reaching so many more people in your own country?
Incredible value–For the average price of a 1/6-page, one-time ad in a popular breed publication, you could feature a horse on SaddlebredShowcase.net until that horse is sold. And since we use print publications to drive viewers to the site, you’ll still have the power of print on your side. Just $75 will list your horse until it sells, including any photo or video revisions you make during the life of the listing.
Advertising opportunities on SaddlebredShowcase.net
As a general rule, SaddlebredShowcase.net does not offer outside advertising on our site’s horse listing pages, because we don’t want anything that detracts from the horses that our clients have listed for sale. Unlike other equine sales websites, when your prospective buyer is reading about your horse, he won’t see ads or other breeds or anything else taking away from your horse’s feature pages. Your horse is the hero here.
However, we do sell a limited number of banner advertisements on our directory pages. To find out more about possible advertising opportunities, visit our Advertising on SaddlebredShowcase page.
If you still have questions about SaddlebredShowcase.net that we haven’t answered, give Tami a call at 314-750-1397 or e-mail her.
If you need to mail us photos or video, please send them to:
MASTERWORKS CREATIVE LLC
6350 NW 135th Ave.
Morriston, FL 32668
And please be sure to note the name of the horse in your package!
Enjoy our site!